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In 2014, the ambitious British entrepreneur James Tyson embarked on a massive business adventure: building a cutting-edge electric car. With an initial investment of £500 million, Tyson and his team worked tirelessly for five years, aiming for a car with a 1000 km range thanks to a revolutionary solid-state battery.
However, challenges such as high costs for custom components and expenses incurred in Singapore began to emerge. Despite the impressive design of a luxurious 7-seat SUV and the idea of using 24-inch wheels to optimize consumption and efficiency, Dyson faced financial difficulties.
Unfortunately, the project proved financially unsustainable. The final price of the car would far exceed expectations, leading Dyson to make a tough decision: halt the electric car project. Despite the loss of nearly £600 million, this move avoided a possible business failure.
Sources: Dyson
